Aura is a spirituality and wellness brand dedicated to neo-pagan and wiccan practices and centered around nature and community.
︎︎︎ 2022
︎︎︎ Branding

In the context of our modern consumerist and capitalist society, human beings have become tragically disconnected from the natural and spiritual world. Aura’s mission is to heal this rift by helping our community reconnect with the sacred dimension of nature and our inner-selves.Our brand’s tagline is “the JourneyAwaits”. Aura and the neo-Pagans perceive the essential nature of the cosmos — including divinity,the world, and ourselves — to be Change. One’s spiritual journey is always very personal, but Aura offers our community the resources to be part of this larger change towards a more ethical, environmentally centered and healing future.