FEEL THE STORY
PENGUIN RANDOM HOUSE X MONOTYPE D&AD PENCIL WINNER
ROLE: CREATIVE DIRECTOR / DESIGNER
ROLE: CREATIVE DIRECTOR / DESIGNER
︎︎︎ Typography
︎︎︎ Branding
︎︎︎ Branding
Feel the Story was created in response to the Penguin x Monotype D&AD New Blood brief open brief to help shape how the world reads. We aimed to explore diverse reading habits and the changing nature of reading in order to produce a typography led design campaign. The project is a multisensory storytelling experience that explores how narratives can be physically and emotionally felt beyond traditional visual communication. Blending sensory interaction, emotion-driven design, and immersive storytelling, the project challenges conventional ways audiences engage with stories. The project was awarded a D&AD New Blood Award, recognising its innovative creative direction and execution.
Feel the Story transforms typography into a tactile reading ritual through a reading kit, designed to help distracted readers slow down and reconnect with books.
Here typography helps us experience stories, ideas, and information in new meaningful ways.
Feel the Story transforms typography into a tactile reading ritual through a reading kit, designed to help distracted readers slow down and reconnect with books.
Here typography helps us experience stories, ideas, and information in new meaningful ways.
