GROW NYC
I decided to rebrand the Union Square’s Farmers Market. My goal for this rebranding was to create and rally a community around the farmer’s market, as well as educate said community about the environmental and cultural benefits of eating locally and seasonally.The tag line of this rebranding is “Let’s Grow Together.” I wanted this rebranding to appear inviting, playful and recognizable, in the goal of creating a feeling of shared joy, excitement and wonder when it comes to fresh eating and protecting/loving the planet.
GrowNYC was originally created in 1970 as the Council on the Environment of New York City (CENYC). GrowNYC’s mission is to improve New York City’s quality of life through environmental programs that transform communities block by block and empower all New Yorkers to secure a clean and healthy environment for future generations. We envision a New York in which every New Yorker can flourish. Every garden. Every school. Every street. Every neighborhood. Every borough.
