PARSONS BENEFIT
In the spring of 2022, I was selected to be a part of a design internship within Parsons under the creative direction of Lucille Tenazas, Henry Wolf Professor of Communication Design. We were in charge of designing highly visible projects for Parsons and The New School in multiple platforms—from print to digital and applications in social media, notably the annual Parsons Benefit and Parsons Festival. My design proposal was picked by the Parsons Comittee to represent the branding and marketing of the 2022 Annual Parsons Benefit, within a highly competitive environment.
“The Parsons Benefit is an annual celebration of the inspirational and transformational role that fashion, design and the arts play in today’s world. The evening highlights the outstanding work of our fashion, design, and performin arts students, and brings together an esteemed group of taste-makers, industry leaders, Parsons alumni, and other luminaries from the global Parsons network. Most importantly, the event raises critical scholarship funds for current and future students who would be unable to attend without the generosity of our donors.”
After a few rounds of presentation and reviews where my fellow students and I pitched our respective campaign proposals, the Parsons event planning committee as well as the Parsons marketing and communication department finally decided to go with my branding design direction. I was then in charge of guiding the rest of my class towards creating the rest of the campaign marketing assets.
Under my creative direction, we created assets consistent with the marketing campaign and the Parsons branding guidelines. We created multiple digital ads including social media posts, Facebook and Twitter banners, email content and advertising posters. We also created material for the event itself, such as the event program and brochure, a step-and-repeat background, assets compatible with projection work etc.
