Whatsapp: Channel Features
WHATSAPP X BRAND NEW SCHOOL
ROLE: 2D / 3D DESIGNER
ROLE: 2D / 3D DESIGNER
︎︎︎ motion
︎︎︎ Branding
︎︎︎ Branding
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Brand New School partnered with Whatsapp to visualize their newest channel features, including disappearing messages, in-stream polls, status updates, voice notes, and so much more! This is just a taste of the content Brand New School created for their platform, which included design, an illustration system, and a lineup of videos that explain the new features.
As a 2D / 3D Design intern, I worked closely with the creative director to understand and execute her creative vision. I also collaborated with the design and motion team to create storyboards, styleframes and assets to be animated for the final piece.
As a 2D / 3D Design intern, I worked closely with the creative director to understand and execute her creative vision. I also collaborated with the design and motion team to create storyboards, styleframes and assets to be animated for the final piece.
illustrating new Whatsapp features through static illustrations and short, in motion visual narratives.
We worked with the team and the client over several months to best translate the tone and imagery of the script through the short features. The challenge was to communicate complex features of the app in a user-friendly, inviting and quirly way. It was a fascinating exercise of investigating how to use motion and animation in a very short form, in order to maximize a simple yet impactful narrative. Here, Less is More!
Here are a few of the story-boards I’ve explored, and that helped the team move forward.
Here are a few of the story-boards I’ve explored, and that helped the team move forward.
CREDITS:
Client: Whatsapp
Directed By: Brand New School
Chief Creative Officer: Jonathan Notaro
Creative Director: Scott Uyeshima
Designers: Jelly Wei, Yoon Lee, Ruiqi Zhou, Yi Chen, Bon Zhang, Cathy Xiao, Yazhi Zheng, Abi Goh, Marie-Pia Bonnot
Animation Lead: Gerald Mark Soto
2D Animators: John Hwang, Hao Yeh, Fede Saenz, Ellie Sun, Oliver Wee, Yazhi Zheng, Seong Yeop SIm, Anthony Kim
Producer: Francesca Moran
Production Coordinator: Julia Prout
Managing Partner: Devin Brook
Executive Producer: Johnna MacArthur
Client: Whatsapp
Directed By: Brand New School
Chief Creative Officer: Jonathan Notaro
Creative Director: Scott Uyeshima
Designers: Jelly Wei, Yoon Lee, Ruiqi Zhou, Yi Chen, Bon Zhang, Cathy Xiao, Yazhi Zheng, Abi Goh, Marie-Pia Bonnot
Animation Lead: Gerald Mark Soto
2D Animators: John Hwang, Hao Yeh, Fede Saenz, Ellie Sun, Oliver Wee, Yazhi Zheng, Seong Yeop SIm, Anthony Kim
Producer: Francesca Moran
Production Coordinator: Julia Prout
Managing Partner: Devin Brook
Executive Producer: Johnna MacArthur