In the summer of 2023, I challenged myself to create the branding and marketing campaign for a fictional movie festival based on one of my favorite movie genre, Fantasy, and my favorite movies in that genre. To fit the whimsical and colorful theme, the branding and design direction was inspired by 1960s movie posters as well as psychadelic and op-art design.
︎︎︎ 2023
︎︎︎ Branding

“The Wonderfest Movie Festival celebrates the magical, fantastical and whimsical stories told through the visual medium of Film. (Live action and animation.)
These movies will take the spectator on a journey to a fantastical dream, beyond our imagination. Attendees of Wonderfest will rediscover the timeless appeal of fantasy, fairy tales, and the power of child-like wonder.
The Wonderfest Movie Festival will host nearly 3 months of screenings from June 5th to August 26th, 2023, across various theater locations in Brooklyn,NY. Be the Dreamer of Dreams!”